About Us

ChatDual is a Decision Intelligence Systems company focused on the Point of Prompt™ — the moment when AI shapes what is considered, compared, and trusted before engagement begins.

As AI increasingly mediates discovery and choice, decisions now form privately and upstream of traditional marketing, sales, and analytics. These moments are highly influential, competitive, and largely invisible to existing measurement systems.

ChatDual exists to make them visible.

We provide governance-grade intelligence that measures how brands are represented and recommended inside AI-mediated decisions, how confidently those decisions resolve, and how that influence changes over time. Our work enables leaders to understand whether AI is reinforcing brand leadership or quietly flattening it into parity.

ChatDual does not optimize AI, execute marketing, or provide consulting services. We are intentionally neutral and diagnostic. Our role is to measure and explain decision dynamics so organizations can govern them responsibly.

Today, ChatDual works with senior leaders across industries where trust, confidence, and high-stakes decisions matter — helping them see decisions forming before outcomes appear.

Our Approach

ChatDual approaches AI-mediated decisions as a measurement and governance challenge, not an execution problem.

We begin by identifying the decision moments where AI shapes consideration and confidence. We then measure how brands are represented and recommended in those moments, how decisively those recommendations resolve, and how this influence changes over time.

Our work is longitudinal, competitive, and diagnostic by design. We do not optimize AI systems, create messaging, or execute marketing. Instead, we provide neutral decision intelligence leaders can trust to understand what is happening — before outcomes appear.